About us

I started Heart Ethical a couple of years ago when my young family and I moved from the big smoke to rural Hawke's Bay. All my designs are created from what I see around me.  

At Heart Ethical we are about longevity, about slow fashion rather than season trends. Our works starts with sourcing the best linens, we work with a hand weaver in India to make our wonderful base cloths that are 100% linen. 

We hand screen print from our local studio, with eco friendly, water-based and solvent free inks.  

We work hard to ensure our products are ethically made.

Because of the nature of our small runs, Heart Ethical also does bespoke custom colours - email us enquiry @ heartethical.co.nz to find out more. 

Thanks for taking the time to look at our products! Find out more about Heart Ethical on the Ryan Marketing Show: 100 NZ CEO Interviews:

Ryan Marketing Show | Heart Ethical interview

Light and love, 



If you would like to see our products up close, we will be at the General Collective Christmas market on Sunday 13 August, ASB Showgrounds, Auckland.

We will also be showing our latest designs at The Source Home and Object Spring Trade Fair, from August 25 - 29.  

To see more you can see us at the usual places, Facebook, Twitter and Instagram.